as simple as x y z

industrial design & product development

the mission is to make it simple.
enable kiwis to have both good design, as well as access to producing products.
journal bridges the pathway to market, streamlining the process in product design, development & production.

  • research & development is second nature.

    bring beautiful products to market quickly with minimal capital investment.

    extensive experience in form design, specialized finishing, and precision manufacturing,

    create functional, desirable products that align with clients' goals.

    hands-on R&D process empowers entrepreneurs and businesses with an edge in innovation and exceptional aesthetic results.

    development process educates clients on design strategies.

    precise timeframes, accurate product cost estimates & light engineering development from day one, offering a clear roadmap to market.

    experience in producing repeatable components and assembled products, along with a strong network of suppliers, offers clients a variety of manufacturing options.

    produce high-standard prototypes, gives clients confidence from the earliest project stages.

    prototypes of shelf quality, providing a clear vision of the final product.

    utilises advanced & precision in-house technology to enable high-quality prototyping of products, from specialist polishing to precision CNC cutting & durable surface coatings.

    prototyping ability links the design process with the finished, factory-produced good, through a high standard of sampling.

    focus on customer-centric product innovations, enables the manufacturing of products both locally and offshore, targeting various price points and production volumes.

Design

x

+ design strategy
+ concept design
+ innovation & positioning
+ finished prototypes
+ initial rrp estimates

Develop

y

+ R&D engineering
+ aesthetic styling
+ technology incorporation
+ functional prototyping
+ component costing

produce

z

+ design for manufacture
+ establish suppliers
+ mass to bespoke volumes
+ quality control
+ production

journal has designed for

  • Small businesses looking to develop proprietary products that build brand identity and meet market needs.

    Typical Services: Initial research, concept development, design sketches, CAD modeling, 3D printed prototypes, supplier sourcing, production management, and ongoing design updates to support unique product development goals.

  • Seeking groundbreaking industrial design to match their innovation, align with brand vision, and prepare for market entry and investment opportunities.

    Typical Services: Market and product research, visual design concepts, styling recommendations, user-centered design improvements, functionality-focused concept sketches, suggestions for innovative construction, and 3D CAD modeling.

  • Seeking to develop the next iconic product, focusing on the details of every fit and finish; creating designs that resonate with customers through function-driven, high-quality craftsmanship.

    typical services: Detailed CAD geometry, technical drawings, precision CNC insights, advanced assembly techniques (press-fit, thread fitting, undercuts), and premium surface finishing across various materials. Unique insights into high-end manufacturing position these products as potential timeless icons.

  • Requiring original design language for consumer electronics & appliances.

    Typical Services: In-depth design for injection-molded components, assembly of multiple materials, specialized branding, and high-end, touch-sensitive prototypes that align seamlessly with product technology for quality-driven, consumer-focused markets.

  • Creating contemporary aesthetics that blend tradition and timeless proportions for high-value, bespoke goods in precious metals or unique wearables.

    typical services: Advanced CAD modeling for custom jewelry, precise engineering for gemstone settings, optimization for bespoke manufacturing processes, and innovative design solutions for refined aesthetics and brand elevation in the luxury market.

  • High-quality modular solutions designed for production flexibility, suitable for retail experiece & challenging outdoor environments.

    Typical Services: High-end modular design, local production solutions, supplier collaboration, and innovative installation methods that ensure durability and ease of assembly.

  • FMCG packaging, and objects of desire to enhance brand differentiation.

  • Large corporates seeking design-thinking solutions for physical product workflows, aiming to solve recurring issues and reduce operational costs.

    Typical Services: Task and user analysis, workflow assessment, concept development, visualization, rapid prototyping, and local production for low-volume fabrication to streamline operations.

Certified & recognised Innovation

journal is recognised as a Research & Development specialist by the New Zealand ird.

ensuring your innovative projects are supported by a certified R&D partner, giving your ideas the expertise & recognition they deserve.

a client success story

“working with brett, it was so pivotal for us. setting that aesthetic, setting that design-driven mindset for the product. ”

- luke sinclair, FTN Motion founder